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Taken for a reason. Returned with a purpose THE 4400 A USA NETWORK ORIGINAL SERIES RETURNS FOR SEASON Four ON SUNDAY, JUNE 17 AT 9:00PM ET THE 4400, the critically-acclaimed series that chronicles the reappearance of 4400 people previously reported missing or dead, returns for a fourth season on Sunday, June 11 as a two-hour special from 9:00-11:00 PM ET/PT on USA Network, and then will air as weekly one-hour episodes at 9:00pm ET/PT starting Sunday, June 18. The 4400, season four picks up from the season three finale, wherein a lead character, Jordan Collier (played by Once and Again star, Billy Campbell) distributes Promicin, a substance that either kills you or gives the user a superhuman ability. The 4400, whose first season ranked as the highest-watched new series in the history of basic cable, averaged 2 million viewers last summer and was named the #1 original scripted series for the 25-54 demographic. Season four is set to launch on June 17, 2007 at 9pm/8c. The series picks up on its exploration of the lives of 4400 previously abducted people who, without any sign of aging, reappeared equipped with a range of extraordinary abilities. In season four - much to the chagrin of NTAC (National Threat Assessment Command), the government agency enlisted to monitor 'the 4400' - 4400-like abilities become available to the general public through Promicin, but not without potentially deadly repercussions. "The 4400 is a fantastic show with a great fan-base. For season four, we really wanted to do something special for the fans; something that would get them excited about the new episodes and act as a base for pushing The 4400 back into national awareness," says Alexandra Shapiro, vice president, marketing and brand strategy for USA Network. A teaser video is currently live on the show's home page, The4400.com and will ultimately serve as a rabbit hole into the campaign's initial launch consisting of 3 websites: PromicinInfo.com an informational hub covering all aspects of the 'Battle for Promicin'; PromicinTerror.com an anti-Promicin site; and PromicinPower.com the site of a group that supports Collier's distribution of the substance. The full campaign rollout will continue through the premiere episode and will follow the evolution of The 4400 storyline as it unfolds. The 4400 was created by Scott Peters and Rene Echevarria. Ira Steven Behr, Scott Peters, and Maira Suro are executive producers. The 4400 is produced by CBS Paramount Network Television in Association with Sky Television, Renegade 83 and American Zoetrope for USA Network. CBS Paramount Network Television is a division of CBS Studios Inc. USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome. USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. |
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